The Norton Shows

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The Norton Shows · PO Box 265 Gatlinburg, Tennessee 37738
(865) 436-6151/6158
Fax (865) 436-6152


We, the owners of The Norton Shows,  are absolutely ecstatic over the commitment by U.S. Pearl Company to participate.
A definite undercurrent is pulsing through  the world of jewelry, evidenced by exhibitors and buyers, both, talking about and asking about pearls, all kinds, sizes, colors and shapes,  of  a renewed interest in the rare and lovely Tennessee pearls.  A  jewelry buyer phoned yesterday, wanting to know which exhibitors carry the beautiful, intricate products of nature, the Tennessee pearl.   One should note that a  purveyor of pearls can easily be a jewelry,  gift  or an apparel store.   All three businesses are very fertile ground for pearl collectors.    I have invited, over the last several  years, U.S. Pearl Company to conduct a seminar concerning pearls for years.   About twenty years past, the late, esteemed Mr. John Lantandresse conducted a  similar seminar and our buyers were so pleased, interested, involved and purchased beautiful selections of pearls.
My family, owners of Morton’s Antiques and Morton’s Jewelry,   have sold freshwater pearls over the years.  Both my mother, Alma Morton, and my sister, the late Joan Ward, were considered experts in this field and  often wore  jewelry set with Tennessee pearls, especially rings.  I have been consumed with the reality of pearls for a long time and have a rather large, nice collection.  However, I only have a few  Tennessee pearls, a situation I attend to remedy in September.  I’m thinking how very lovely a combination of pearls and druzies would be.  I can’t think of any better investment.  
Television gold and silver pushers constantly extol the wisdom of buying gold.  Not a bad idea.  However,  I’m always mindful that many Eastern Europeans in the World War II era sewed precious jewels into the hems of their garments,  crossing borders and escaping with their lives, not by carrying bars of gold and silver in their pockets.   A fabulous piece of jewelry can be tendered and exchanged as needed a lot easier.  And is certainly easier to be distributed as heirlooms and inheritance to one’s family.  Plus, I love to wear beautiful jewelry.  MY NAME IS WOMAN…


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The Norton Shows…

Cash-and-Carry when you need it most.

Celebrating 29 Years of Operation, Wholesale, Cash-and-Carry Markets, 4 Times Annually, 500 - 800 Booths, Beautiful, Convenient, Modern, State-of-the-art, Gatlinburg Convention  Center.

More than $280,000.00 Annual Advertising Budget, Concentrated Advertising Monthly in Respected Periodicals: Gifts and Decorative Accessories, Cover Magazine, etc. and Individual Invitations to approximately 100,000 Storeowners.

Buyers from 50 States, Canada, Central and South America and The Caribbean Islands Attend. Excellent Ratio of Exhibitors to Buyers; 10,000 - 21,000 Buyers for 500 - 800 Booths. Good Return on Show Investment.  Every Exhibitor Gets Fair Share of Buyers. 

An Opportunity to Service Existing Accounts, Make New Contacts,  Network, Open New Buyers, Liquidate Overages and Stimulate Cash Flow.

The Norton's Put Cash Back Into Cash-and-Carry!

Easily Accessible to Buyers and Exhibitors, Drive-In Loading and Unloading, 5 Truck Bays, 2 Day Set-Up, Low Booth Fees,  No Membership Dues, No Registration Fees, No Union, Relatively Low Crime and Traffic, Ample Discount    Motels, Hotels, Chalets, Rental Cabins, RV Parks, Delicious Restaurants, Country/Western Music Theaters, Golf Courses,  Dollywood, Ober Gatlinburg Ski Lodge and the most popular Aquarium in the United States.

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